Full Funnel Strategy

Magic of Full Funnel Strategy:

A full-funnel marketing approach begins at the top of the funnel by casting a wide net to capture as many leads as possible. 

The four-part Facebook ad funnel (AIDA)

Awareness: This involves the user simply thinking of or noticing the product. 

Interest: At this stage, consumers begin to develop opinions or impressions of the product. For example, they may have “liked” one of your Facebook posts or ads.

Decision: Here, consumers decide they’re ready to make a purchase or move further down the sales funnel.

Action: Finally, a consumer makes a purchase or takes action in another way. 

The three-part Facebook ad funnel

Alternatively, they’re broken into three parts:

Top of funnel (TOF): This part of the Facebook Ad funnel involves awareness and progresses into interest. 

Middle of funnel (MOF): This stage involves active interest in a product or service, including performing searches for products that will solve their problems or meet their needs. It transforms into action and decision-making. 

Bottom of funnel (BOF): At this point, a consumer is ready to buy and commit to a product. In this part of the funnel, your goal is to convince them to choose your product or service over another’s.

If your ads aren’t focused on each of these stages (AKA having a full-funnel strategy), your conversion rates won’t be where you want them to be. 

I have been able to use this model and achieve the desired results for my clients. 

Source: Blue Water Marketing