As well all know that social media is one of the most effective communication and advertising channels. And to make the optimum utilization of the social media networks we have Marketers in order to stand out from others use paid social marketing strategies to amplify their message in social platforms.
You might have written a really penetrative piece of content, but in the beginning it can be hard to reach the right audience, particularly when no one is aware about you or your brand. You can use social ads to promote and create a brand awareness about your existing content, for example your Facebook posts or your blog.
Now when consider Facebook as a social networking platform to promote your brand and reach out to the target audience. Facebook probably doesn’t need much of an introduction – launched in
2004 and began its journey as a way for college classmates to communicate, and has evolved as a place for content creation, a place to start your community, sharing, and advertising.
The social network now is the largest social media platform with
more than 1.7 billion monthly active users worldwide that engage on Facebook every day, which means there is a gigantic opportunity for advertisers to strengthen their content in front of their potential audience.
People check Facebook multiple times during the day. Like other social media, consumers return to Facebook, again and again, so as a marketer you have got plenty of opportunities to impress your audience. All it takes is the right approach and the right content.
Before getting started with Tips for Advertising on FaceBook we need to first understand the types and get familiar with Types of FaceBook ads. FaceBook has different choices – you can create an ad that features a single image, a single video, or multiple images that are displayed either in a carousel format or as a slideshow.
Facebook also offers a new, more immersive ad experience on mobile. They call it Facebook Canvas. Canvas looks like a normal mobile news feed ad, but once a user taps to open the ad, he or she is taken to a full screen experience (videos, images, text, products) that the advertiser can customize.
Before you select the Type of Facebook ad format that is How your ads will appear creatively. You need to first setup your goals that are The Objectives of FaceBook ads and they can be:
+Creating Awareness
+Consideration
+Conversions
Image source: BlueCorona
Facebook offers a variety of targeting options that you can combine to build a specific audience:
Location
Target users by country, state, city, zip code, or the area around your physical business.
Demographics
Target users by age, gender, education, and the languages they speak.
Interests
Target users by interests, based on profile information, pages, groups or content they engage with. You can choose from hundreds of categories like sports, movies, music, games, or shopping. You can also target users who like specific pages.
Behaviors
Target users based on what Facebook knows about user behavior, such as the way they shop, the phone they use, or if they plan to buy a house or a car.
Connections
Target users who like your page or app and their friends.
Custom
Target existing customers based on data (e.g., emails, phone numbers) you provide. You can also create Lookalike Audiences – people who are similar to your existing customers.
As you get done with setting the objective of the Facebook ad and Type of Facebook ad format for advertising it to your audience.You also need to have the knowledge about When is the Best time to post on FaceBook? When will I be able to engage more audience and capture their attention? When is my audience active?
As Your customers don’t care about you, your products, or your services. They care about themselves, their wants, and their needs. You need to understand their requirements and create interesting information that they are passionate about so they actually pay attention to you and in this way you will capture them with the right piece of information at the right time.
There are multiple ways and tips through which you can boost your FaceBook advertising strategy:
The benefits of Facebook advertising are endless and one of the major benefits that Facebook offers is that it’s the most cost-effective advertising investment any business can make.. You can double, triple, or quadruple your business growth with Facebook advertising. The targeting options are more precise than the rest. You can target previous customers, website visitors, and specific demographics. You can increase your touch points with your audience, ramp up awareness, and attribute to conversions in the future.
Surely FaceBook is the social media platform that no marketer should avoid.
Marketing Life 