Marketing is all about telling the world you are a rockstar and this can be one through various ways of communication: Advertising, Branding , Publicity , Online/Digital Marketing , Public Relations , Direct Marketing , Sales.
It’s a different world today, it’s a different way of even communicating. The internet gave marketing an opportunity to grow for the better. The way that companies and customers interact with one another and the way that companies build a brand have changed.
Earlier brands used to speak to consumers now consumers speak to brands and consumers speak to consumers. Marketing is usually the bridge that fills the gap between consumers and service providers. Well the new age marketing is about combining online and offline platforms.
TV, print and billboard ads were once the benchmark platforms for marketing. But now customers want personalized, one-on-one interactions with brands. The marketers had to only focus on the 4P’s of Marketing: Product, Place, Price & People. The New Marketing Era adds one more P to this list Personalization. Marketers no longer “think” of campaigns; they build them around buyer needs. Knowing about your buyer’s needs is the most effective marketing tool you can have.
The world is now swimming in content and information. The content that you create, the ads that you run, your search engine presence, the customer service that you provide, etc. All these factors play an important role to build a digital reputation and help you to connect with the right targeted audience.
The most recent form of marketing that marketers should be focusing more is digital media marketing.
The New age marketing mantra revolves around Content is Fire and social media is gasoline. A social media presence is an essential part of a larger effort to improve awareness of your brand and facilitate a positive reputation across the board. Social media being one of the most effective communication and advertising channels as it has the ability to target potential readers and customers based on demographic data, behaviours and very specific interests is the biggest strengths of social media.
When it comes to digital marketing and success, a marketer has to make sure that you are on top of everything. The most common ways you can tend to grow is done by understanding your consumers. generating traffic with the use of giveaways and promotions, don’t forget to stay with trends and be original.
Consider using some of the strategies above if you want to make sure you have the best chance possible of rising above the noise and marketing your business successfully in the digital age. As a marketer don’t forget to Follow the SMART (S: Specific M: Measurable A: Attainable R: Relevant T: Timely) strategy that brings into precision the key factors of assessing your marketing strategy.
If you want to catch the eyes of customers, you have to get in front of them because you can’t sell anything if you can’t tell anything.
Marketing Life 